Glossary

The words on Audience's screens, alphabetically. Where a term has its own page, the entry links to it.

Absent. A question on the prompt panel that an assistant answered without naming you. The opposite of Named. Absent questions are the ones that carry a next step. See Questions, sources and market.

Activity. The record of everything Scout is doing and has done: runs, agent calls, how long each took, what it consulted. Reached from the sidebar indicator, which reads "Scout is working" while anything runs. See Activity.

Admin. A role that can do everything an owner can except delete the workspace. See Who does what.

All signals. The unfiltered state of the type filter on the opportunity queue.

Angle. The specific way into a topic Scout recommends: not "write about X" but why this article, for this reader, from this direction. Shown in serif on each opportunity.

Approve & move forward. The button on draft review that marks the current version approved. Nothing is published by it.

Approve outline & start drafting. The button on outline review. What you have saved becomes the version Scout drafts from.

Approved. An opportunity you moved forward, or a content version you accepted.

Blocked. A review routing: a finding is stopping approval and has opened itself. The routing line names the actual blocking flag.

Build. The final setup step, where Scout assembles the workspace: profile, playbook, keywords, market snapshot, opportunities. See The build.

Company profile. What Scout believes about your business, written from your website and editable by you. Every topic is judged against it. See Your company profile.

Content item. An approved opportunity moving through research, outline, draft and review. See The pipeline.

Direction. The part of the company profile a person states: Focusing on and Moving away from. It outranks what Scout read on the website. See Direction.

Do it anyway. The override on a flagged topic. Puts it in the queue with your reason recorded. See Guardrails and flagged topics.

Download Markdown. How an approved article leaves Audience in this release. See Publishing and Markdown.

Dropped. A prompt-panel lane: questions taken off the panel. Not asked, not re-proposed, restorable.

Editor. A role that decides topics, starts research and approves drafts, but does not manage settings or publish. See Who does what.

Find another angle. Asks Scout to propose a different angle for an open opportunity.

Flagged. An opportunity that failed a guardrail. Kept out of the queue and out of the bin, with the reason attached. See Guardrails and flagged topics.

Guardrail. One of four thresholds a topic must clear: minimum search volume, maximum keyword difficulty, minimum score, minimum fit with the business. Each is reported separately.

Home. The weekly briefing: what to move forward, what is waiting on you, whether it is working, what Scout learned. See Your weekly briefing.

In progress. An opportunity that has become a content item and is being worked on.

Insight. A pattern Scout found in your published work's numbers, with its evidence and a Do next. Accepted or dismissed by a person. See Reports overview.

Keep topics like this out from now on. The option in the rejection dialog that creates a topic exclusion.

Lane. One of the signals Scout finds topics from: what you nearly rank for, pages slipping, competitor gaps, expansions around what you sell, and pages of yours that already work. The queue records which lane found each topic.

Learned rule. A rule Scout proposes after noticing the same correction in your edits more than once. Nothing applies until you choose Accept, Edit first or Not a rule. See Learned rules.

Market. The AI visibility tab that estimates share of voice across a third-party corpus rather than your own questions. Measured on request because it spends with an outside provider.

Move forward. Approves an opportunity and starts research. See Deciding.

Named. A question on the prompt panel that an assistant answered by naming you. Also Named instead: who came up when you did not.

Needs revision. A review routing: worth another pass before this goes out.

New page, Refresh, Slipping, Nearly there, Gap, Cluster, AI visibility. The type badges on the queue and on Home, saying what kind of work a topic is.

Not measured. A score component Scout had no data for. Its weight moves to what could be measured; it is never counted as zero.

Not worth it. Rejects an opportunity, with an optional reason Scout reads. Also the filter label for rejected topics. See Deciding.

Open. The default queue filter: New and Shortlisted topics.

Opportunity. A topic Scout thinks is worth writing about, with its score, title, angle and reasoning. See Reading the queue.

Outline review. The stage where you approve the thinking before the writing. See Topic and outline review.

Owner. The role that created the workspace. Can do everything, including delete it.

Playbook. The rules Scout writes to, your company profile, what it has learned, and what it will never propose. See Rules.

Prompt panel. The buyer questions Scout asks AI assistants every day. You confirm it; nothing is asked until you do. See Build your prompt panel.

Quality score. Scout's reading of a draft, out of 100, from a generic rubric and your playbook. Shown as Scout quality score on draft review.

Ready for review. A review routing: nothing is blocking this. Read it, then move it forward.

Rebuild opportunities. The workspace setting for how often Scout reads the market again: every day, every three days, every week, every two weeks, or only when you ask. See What runs when.

Re-read my site. Asks Scout to crawl your website again and propose profile changes. Nothing changes until you accept. See Your company profile.

Research a topic. Give Scout a topic, a search term, a keyword list or a competitor, and it finds what people search around it. See Research a topic.

Runs. On the AI visibility scorecard, how many times the panel has been asked. Each run is one sample, not a census.

Scout. The agent inside Audience. Scout reads, finds, judges, researches, drafts and checks. You decide.

Send back. Returns a draft to Scout with your notes and any findings you ticked.

Set aside. Candidates Scout removed before judging because they were plainly not about your business. The queue shows the count and the most searched examples. See Topics Scout set aside.

Share of voice. On the prompt panel, the share of your questions an assistant answered by naming you. On Market, an estimate across a wider corpus.

Shortlisted. An open opportunity a person kept aside. Its score still refreshes, its status does not change on its own.

Site. The website a workspace is about. See Your website.

Suggested. A prompt-panel lane: questions Scout proposed that you have not kept yet. Nothing there is asked or paid for.

This week's moves. The AI visibility overview's list of the losses with the clearest fix, grouped by kind. See This week's moves.

Tone. How an assistant described you, from -100 to 100. Blank when nobody assessed it; blank is not neutral.

Topics Scout won't propose. The playbook tab for topic exclusions: rules that remove topics before they are scored. See Topics Scout won't propose.

Version. One outline or one draft, marked as written by Scout or by a person. Nothing is overwritten. See Versions and approval.

Viewer. A role that reads everything and can comment on drafts.

Waiting on you. A content stage that needs a person: topic review, outline review or draft review. The pipeline shows how long each has waited.

Where you stand. The AI visibility scorecard: questions you appear in, share of voice, tone, position and runs. See Where you stand.

Workspace. One company's space in Audience: site, profile, playbook, queue and people. See Workspace and members.

Write it again. Asks Scout for a different outline. The current one is kept.

Your panel. The prompt-panel lane of questions asked on every run.