# Glossary

> Every term the Audience interface uses, in alphabetical order, with a sentence or two on what it means and where it appears.

The words on Audience's screens, alphabetically. Where a term has its own page, the entry links to it.

**Absent.** A question on the prompt panel that an assistant answered without naming you. The opposite of Named. Absent questions are the ones that carry a next step. See [Questions, sources and market](/ai-visibility/questions-sources-and-market).

**Activity.** The record of everything Scout is doing and has done: runs, agent calls, how long each took, what it consulted. Reached from the sidebar indicator, which reads "Scout is working" while anything runs. See [Activity](/automation/activity).

**Admin.** A role that can do everything an owner can except delete the workspace. See [Who does what](/start-here/who-does-what).

**All signals.** The unfiltered state of the type filter on the opportunity queue.

**Angle.** The specific way into a topic Scout recommends: not "write about X" but why this article, for this reader, from this direction. Shown in serif on each opportunity.

**Approve & move forward.** The button on draft review that marks the current version approved. Nothing is published by it.

**Approve outline & start drafting.** The button on outline review. What you have saved becomes the version Scout drafts from.

**Approved.** An opportunity you moved forward, or a content version you accepted.

**Blocked.** A review routing: a finding is stopping approval and has opened itself. The routing line names the actual blocking flag.

**Build.** The final setup step, where Scout assembles the workspace: profile, playbook, keywords, market snapshot, opportunities. See [The build](/setup/the-build).

**Company profile.** What Scout believes about your business, written from your website and editable by you. Every topic is judged against it. See [Your company profile](/playbook/your-company-profile).

**Content item.** An approved opportunity moving through research, outline, draft and review. See [The pipeline](/content/the-pipeline).

**Direction.** The part of the company profile a person states: **Focusing on** and **Moving away from**. It outranks what Scout read on the website. See [Direction](/playbook/direction).

**Do it anyway.** The override on a flagged topic. Puts it in the queue with your reason recorded. See [Guardrails and flagged topics](/opportunities/guardrails-and-flagged-topics).

**Download Markdown.** How an approved article leaves Audience in this release. See [Publishing and Markdown](/content/publishing-and-markdown).

**Dropped.** A prompt-panel lane: questions taken off the panel. Not asked, not re-proposed, restorable.

**Editor.** A role that decides topics, starts research and approves drafts, but does not manage settings or publish. See [Who does what](/start-here/who-does-what).

**Find another angle.** Asks Scout to propose a different angle for an open opportunity.

**Flagged.** An opportunity that failed a guardrail. Kept out of the queue and out of the bin, with the reason attached. See [Guardrails and flagged topics](/opportunities/guardrails-and-flagged-topics).

**Guardrail.** One of four thresholds a topic must clear: minimum search volume, maximum keyword difficulty, minimum score, minimum fit with the business. Each is reported separately.

**Home.** The weekly briefing: what to move forward, what is waiting on you, whether it is working, what Scout learned. See [Your weekly briefing](/home/your-weekly-briefing).

**In progress.** An opportunity that has become a content item and is being worked on.

**Insight.** A pattern Scout found in your published work's numbers, with its evidence and a **Do next**. Accepted or dismissed by a person. See [Reports overview](/reports/overview).

**Keep topics like this out from now on.** The option in the rejection dialog that creates a topic exclusion.

**Lane.** One of the signals Scout finds topics from: what you nearly rank for, pages slipping, competitor gaps, expansions around what you sell, and pages of yours that already work. The queue records which lane found each topic.

**Learned rule.** A rule Scout proposes after noticing the same correction in your edits more than once. Nothing applies until you choose **Accept**, **Edit first** or **Not a rule**. See [Learned rules](/playbook/learned-rules).

**Market.** The AI visibility tab that estimates share of voice across a third-party corpus rather than your own questions. Measured on request because it spends with an outside provider.

**Move forward.** Approves an opportunity and starts research. See [Deciding](/opportunities/deciding).

**Named.** A question on the prompt panel that an assistant answered by naming you. Also **Named instead**: who came up when you did not.

**Needs revision.** A review routing: worth another pass before this goes out.

**New page, Refresh, Slipping, Nearly there, Gap, Cluster, AI visibility.** The type badges on the queue and on Home, saying what kind of work a topic is.

**Not measured.** A score component Scout had no data for. Its weight moves to what could be measured; it is never counted as zero.

**Not worth it.** Rejects an opportunity, with an optional reason Scout reads. Also the filter label for rejected topics. See [Deciding](/opportunities/deciding).

**Open.** The default queue filter: New and Shortlisted topics.

**Opportunity.** A topic Scout thinks is worth writing about, with its score, title, angle and reasoning. See [Reading the queue](/opportunities/reading-the-queue).

**Outline review.** The stage where you approve the thinking before the writing. See [Topic and outline review](/content/topic-and-outline-review).

**Owner.** The role that created the workspace. Can do everything, including delete it.

**Playbook.** The rules Scout writes to, your company profile, what it has learned, and what it will never propose. See [Rules](/playbook/rules).

**Prompt panel.** The buyer questions Scout asks AI assistants every day. You confirm it; nothing is asked until you do. See [Build your prompt panel](/ai-visibility/build-your-prompt-panel).

**Quality score.** Scout's reading of a draft, out of 100, from a generic rubric and your playbook. Shown as **Scout quality score** on draft review.

**Ready for review.** A review routing: nothing is blocking this. Read it, then move it forward.

**Rebuild opportunities.** The workspace setting for how often Scout reads the market again: every day, every three days, every week, every two weeks, or only when you ask. See [What runs when](/automation/what-runs-when).

**Re-read my site.** Asks Scout to crawl your website again and propose profile changes. Nothing changes until you accept. See [Your company profile](/playbook/your-company-profile).

**Research a topic.** Give Scout a topic, a search term, a keyword list or a competitor, and it finds what people search around it. See [Research a topic](/opportunities/research-a-topic).

**Runs.** On the AI visibility scorecard, how many times the panel has been asked. Each run is one sample, not a census.

**Scout.** The agent inside Audience. Scout reads, finds, judges, researches, drafts and checks. You decide.

**Send back.** Returns a draft to Scout with your notes and any findings you ticked.

**Set aside.** Candidates Scout removed before judging because they were plainly not about your business. The queue shows the count and the most searched examples. See [Topics Scout set aside](/opportunities/topics-scout-set-aside).

**Share of voice.** On the prompt panel, the share of your questions an assistant answered by naming you. On Market, an estimate across a wider corpus.

**Shortlisted.** An open opportunity a person kept aside. Its score still refreshes, its status does not change on its own.

**Site.** The website a workspace is about. See [Your website](/setup/your-website).

**Suggested.** A prompt-panel lane: questions Scout proposed that you have not kept yet. Nothing there is asked or paid for.

**This week's moves.** The AI visibility overview's list of the losses with the clearest fix, grouped by kind. See [This week's moves](/ai-visibility/this-weeks-moves).

**Tone.** How an assistant described you, from -100 to 100. Blank when nobody assessed it; blank is not neutral.

**Topics Scout won't propose.** The playbook tab for topic exclusions: rules that remove topics before they are scored. See [Topics Scout won't propose](/playbook/topics-scout-wont-propose).

**Version.** One outline or one draft, marked as written by Scout or by a person. Nothing is overwritten. See [Versions and approval](/content/versions-and-approval).

**Viewer.** A role that reads everything and can comment on drafts.

**Waiting on you.** A content stage that needs a person: topic review, outline review or draft review. The pipeline shows how long each has waited.

**Where you stand.** The AI visibility scorecard: questions you appear in, share of voice, tone, position and runs. See [Where you stand](/ai-visibility/where-you-stand).

**Workspace.** One company's space in Audience: site, profile, playbook, queue and people. See [Workspace and members](/settings/workspace-and-members).

**Write it again.** Asks Scout for a different outline. The current one is kept.

**Your panel.** The prompt-panel lane of questions asked on every run.