AI visibility
This week's moves
The three highest-value AI visibility losses, grouped by the kind of fix each one needs, and the actions Scout offers on each.
A scorecard that says "2%" and stops has told you how you are doing and nothing about what to do, which is the half you came for. This week's moves is the other half. It sits under the scorecard on the Overview and picks the losses with the clearest fix, read off what the assistants actually said. The rest are under the Questions tab.
How moves are chosen
Scout looks at every question an assistant answered without naming you and reads the evidence in the answer itself: the pages it cited, the companies it named. From that it decides which kind of fix the loss points at, and ranks them. A page you already own that was cited but silent beats a page you would have to write, so those come first. At most three moves are shown, and a question you have already sent to research, or that has become an opportunity, is not shown again.
The five kinds of move
Moves are grouped by kind, and each kind is explained once above its questions.
| Move | What it means |
|---|---|
| Claim your citation | The assistant built the answer from your own page and still never named you. Make the brand explicit on that page. |
| Improve your placement | A roundup the assistant relied on already lists you, and it named others instead. The placement on that page is what it read past. |
| Comparison page | The buyer was reading a comparison, and you were not in it. The comparison page is what the assistant would have to cite. |
| Earn a citation | The answer leaned on a roundup somebody else wrote. Getting listed there moves the answer without outranking it. |
| Answer the question | Nothing cited is a page you could join and no rival was named. Answer the question on your own site. |
Reading a row
Each row leads with the question itself, linked to its full answer on the Questions tab. Under it is one line of evidence that makes the row different from its neighbours: the assistant that answered, then what it found.
- Perplexity · Built from resemble.ai/blog/voice-consent: your page, uncredited.
- ChatGPT · Named ElevenLabs, Play.ht instead of you: a comparison you were left out of.
- Gemini · Built from a roundup on g2.com: a page to earn a place on.
- ChatGPT · You are listed on techradar.com, and still skipped: a placement to improve.
Beside each row are the actions. Open your page or Open {domain} takes you to the page the assistant read. The research button carries the loss into your opportunity queue with the move attached as the recommended page: Research a fix for a citation or placement problem, Research this comparison for a comparison, Research this for the rest. What happens after that is described in Research a topic.
Where the rest are
Only three moves are shown here. Every other question you lost, with the same evidence and the same actions, is one tab away under Questions, where the Absent lane lists them all and lets you send up to 25 to research at once. See Questions, sources and market.