Playbook
Direction
The two sentences that outrank your website when Scout judges a topic, and what happens when you set them.
Your website says what you sold last year. Direction is where you say what the business is doing now. It is the one part of the company profile that a person states rather than Scout infers, and Scout weighs a topic against it before anything it read on your site.
The two fields
Direction is two fields at the top of Your company profile:
- Focusing on: the product, market or theme the business is moving towards. "Deepfake detection for trust and safety teams at media platforms."
- Moving away from: what the business is leaving, even where the website still sells it. "Consumer voice-changer apps."
Before you set them the panel explains itself: "Your website says what you sold last year. If the business is moving, a new product, a market you are leaving, say so here. Scout judges topics against your direction before anything it read on the site." The button is Tell Scout where you're heading.
The same invitation appears on Opportunities, under the heading, when no direction is set: Wrong kind of topics? Tell Scout where you are heading.
Why it outranks the website
Scout reads your site to build its picture of you, and a site is always a little behind the business. A product you are retiring still has a page; a market you entered last month has none. Direction is how you tell Scout the difference. A topic that serves what you are moving away from reads as low fit even while the page is live, and a topic that serves what you are focusing on is judged as squarely yours even before the site catches up.
What happens when you save it
Saving direction writes a new version of the company profile, attributed to you, and starts a re-judge: every open topic goes back in front of the judge with the new reading, and the queue is re-scored. Approved and rejected topics stay as they were. The provenance line under the Opportunities heading advances to the new version and reads "and the direction you set". See Direction and re-judging for exactly what moves.
Owners and admins can set direction.