# Audience documentation

> Audience finds the topics a B2B company should write about, judges each one against what the company sells, and carries the ones a person approves through research, outline, draft and review. Scout is the agent inside it. These pages explain what it does, how to set it up and how to read every screen.

Every page is available as Markdown by appending `.md` to its URL. The complete documentation in one file is at https://docs.audience.so/llms-full.txt.

## Start here

- [What Audience does](https://docs.audience.so/start-here/what-audience-does.md): The problem Audience solves for a marketing team, what Scout does about it, and which decisions stay with you.
- [How Scout works](https://docs.audience.so/start-here/how-scout-works.md): The loop Scout runs, from reading your site to a reviewed draft you can download, and the points where you decide.
- [Key concepts](https://docs.audience.so/start-here/key-concepts.md): The dozen ideas Audience is built on, each in a paragraph, with a link to the page that covers it in depth.
- [Who does what](https://docs.audience.so/start-here/who-does-what.md): The four workspace roles, what each can decide, and the two rules that shape them: everyone can read, and approving is not publishing.

## Set up

- [Set up your workspace](https://docs.audience.so/setup/set-up-your-workspace.md): The five setup steps, what you need before you start, and how long it takes to go from a website address to a full queue of opportunities.
- [Your website](https://docs.audience.so/setup/your-website.md): Step 1 of setup. You give Scout one address, and it reads your public pages to learn what you sell, who you sell it to, and what you already rank for.
- [Connect Search Console](https://docs.audience.so/setup/connect-search-console.md): Step 2 of setup and the Integrations settings page. Search Console is the single strongest signal Scout has, what it unlocks, and what Scout does without it.
- [Connect Google Analytics](https://docs.audience.so/setup/connect-google-analytics.md): Optional in setup and in Settings. Analytics lets Scout report what happened after the click, so Reports show signups and revenue instead of only traffic.
- [Add your knowledge](https://docs.audience.so/setup/add-your-knowledge.md): Step 3 of setup, and optional. Brand guidelines, positioning, a content SOP or an article you were proud of become playbook rules Scout checks every draft against.
- [Confirm competitors](https://docs.audience.so/setup/confirm-competitors.md): Step 4 of setup and the Competitors settings page. Scout proposes who you are measured against; you confirm the set, because it decides share of voice, gaps and part of every score.
- [The build](https://docs.audience.so/setup/the-build.md): Step 5 of setup. Scout puts the workspace together in a few minutes, task by task, and tells you what it learned when it is done.
- [Invite your team](https://docs.audience.so/setup/invite-your-team.md): How owners and admins invite people to a workspace, which role to give them, and what the invited person sees.

## Home

- [Your weekly briefing](https://docs.audience.so/home/your-weekly-briefing.md): Home answers four questions in order. What should I do this week, what is waiting on me, is any of this working, and what has Scout figured out.

## Opportunities

- [Reading the opportunity queue](https://docs.audience.so/opportunities/reading-the-queue.md): How the Opportunities screen is ordered, what each row tells you, and what the filters, badges and empty states mean.
- [The score](https://docs.audience.so/opportunities/the-score.md): What a score out of 100 is made of, how to read the eight components on an opportunity''s page, and why "not measured" is never a zero.
- [Guardrails and flagged topics](https://docs.audience.so/opportunities/guardrails-and-flagged-topics.md): The four thresholds a topic must clear to reach the queue, what happens when it does not, and how to put a flagged topic through anyway.
- [Research a topic](https://docs.audience.so/opportunities/research-a-topic.md): How to ask Scout to look into a topic, a search term, a keyword list or a competitor, and where the results land.
- [Deciding](https://docs.audience.so/opportunities/deciding.md): What each decision on an opportunity does, from Move forward to Not worth it, and what Scout learns from it.
- [Direction and re-judging](https://docs.audience.so/opportunities/direction-and-re-judging.md): Why the queue changes when your company profile changes, and what Scout re-judges and leaves alone.
- [Topics Scout set aside](https://docs.audience.so/opportunities/topics-scout-set-aside.md): Why some candidate topics never reach the judge, how to see which ones, and what to do if one of them is yours.

## Content

- [The content pipeline](https://docs.audience.so/content/the-pipeline.md): How the Content page groups every article by stage, shows who it is waiting on, and how each article's own record explains what happened and who decided it.
- [Topic and outline review](https://docs.audience.so/content/topic-and-outline-review.md): The two checkpoints before a word of the article is written, where you confirm the topic Scout researched and approve or redirect the outline it drafts from.
- [Draft review](https://docs.audience.so/content/draft-review.md): The screen where you read a draft beside everything Scout found wrong with it, then make one of two decisions: send it back with notes, or approve it and move it forward.
- [Flags, comments and sources](https://docs.audience.so/content/flags-comments-and-sources.md): How to act on what Scout flagged in a draft, how to leave comments for your team, and how to check and vouch for the sources behind every claim.
- [Versions and approval](https://docs.audience.so/content/versions-and-approval.md): Why nothing in an article is ever overwritten, how outlines and drafts accumulate as versions, and what approving one of them starts.
- [Publishing and Markdown](https://docs.audience.so/content/publishing-and-markdown.md): How an approved article leaves Audience as a Markdown file, how to put it live in your own CMS, and what Reports start tracking once it is.

## AI visibility

- [What AI visibility measures](https://docs.audience.so/ai-visibility/what-ai-visibility-measures.md): How Scout asks the questions your buyers ask of AI assistants, reads whether you came up, and what each number on the AI visibility screens can and cannot tell you.
- [Build your prompt panel](https://docs.audience.so/ai-visibility/build-your-prompt-panel.md): How to choose the buyer questions Scout asks the assistants every morning, keep the right suggestions, and confirm a panel that measures you fairly.
- [Where you stand](https://docs.audience.so/ai-visibility/where-you-stand.md): How to read the AI visibility scorecard, from the share of questions you appear in to average tone and position, and what changes once two weeks of readings exist.
- [This week's moves](https://docs.audience.so/ai-visibility/this-weeks-moves.md): The three highest-value AI visibility losses, grouped by the kind of fix each one needs, and the actions Scout offers on each.
- [Questions, sources and market](https://docs.audience.so/ai-visibility/questions-sources-and-market.md): The three AI visibility tabs behind the overview, from every question and answer to the pages assistants trusted and the modelled view of the wider market.
- [Costs and cadence](https://docs.audience.so/ai-visibility/costs-and-cadence.md): When the AI visibility panel runs on its own, which actions spend from the workspace's monthly budget, and what happens at the ceiling.

## Playbook

- [Your company profile](https://docs.audience.so/playbook/your-company-profile.md): What Scout believes about your company, where that belief comes from, and how to correct it or accept what a re-read of your website found.
- [Direction](https://docs.audience.so/playbook/direction.md): The two sentences that outrank your website when Scout judges a topic, and what happens when you set them.
- [Rules](https://docs.audience.so/playbook/rules.md): The editorial rules every draft is graded against, where they come from, and how to add, reword, switch off or retire one.
- [Learned rules](https://docs.audience.so/playbook/learned-rules.md): Rules Scout proposes from the corrections your reviewers keep making, and how nothing applies until a person accepts it.
- [Topics Scout won't propose](https://docs.audience.so/playbook/topics-scout-wont-propose.md): Standing rules that keep whole themes out of your queue before they are scored, how to write one, and how to tell when one is too broad.

## Reports

- [Reports overview](https://docs.audience.so/reports/overview.md): How the Reports page answers whether Audience is improving growth, what it shows before anything Scout wrote has gone live, and how to read the insights it raises.
- [Content performance](https://docs.audience.so/reports/content-performance.md): The report that says which pages worked, what Scout recommends doing about each one, and how the rest of your site compares with the pages Scout published.
- [Operations](https://docs.audience.so/reports/operations.md): The report on whether the operation is getting more efficient, covering how you decide, how fast work moves, how quality trends, and where the friction is.

## Automation and activity

- [What runs when](https://docs.audience.so/automation/what-runs-when.md): Everything Scout does on its own and on what schedule, the one cadence you control, and the actions that never happen without a person pressing a button.
- [Activity](https://docs.audience.so/automation/activity.md): How to see what Scout is doing right now and what it did this week, from the sidebar indicator to the ledger of every agent call.
- [Budgets and limits](https://docs.audience.so/automation/budgets-and-limits.md): The monthly budgets, per-article limits and plan entitlements that keep Scout's spending inside what you agreed to, and what happens when one is reached.

## Settings and administration

- [Workspace and members](https://docs.audience.so/settings/workspace-and-members.md): Managing your workspaces, their names and rebuild cadence, who belongs to them and in what role, and how to invite, remove and switch.
- [Integrations](https://docs.audience.so/settings/integrations.md): The Integrations settings page, where you connect, re-check or disconnect Google Search Console and Google Analytics after setup.
- [Competitors](https://docs.audience.so/settings/competitors.md): The Competitors settings page, where you keep the set Scout measures you against accurate, because a wrong name quietly distorts three things at once.
- [Publishing destinations](https://docs.audience.so/settings/publishing-destinations.md): Where finished articles go, why publishing to a CMS is off in this release, and how an approved article leaves Audience as a Markdown file.
- [Account and security](https://docs.audience.so/settings/account-and-security.md): Your profile, password, two-factor authentication, passkeys and appearance, and the dialog that shows workspace invitations waiting for you.

## Reference

- [Glossary](https://docs.audience.so/reference/glossary.md): Every term the Audience interface uses, in alphabetical order, with a sentence or two on what it means and where it appears.
- [Frequently asked questions](https://docs.audience.so/reference/faq.md): The questions marketing leads ask most about Audience, answered plainly, with links to the pages that go deeper.
- [Reading these docs with a language model](https://docs.audience.so/reference/for-language-models.md): How to point an assistant at the Audience documentation: the llms.txt index, the single-file version, Markdown for every page, and stable section links.