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Audience Docs

Reports

Operations

The report on whether the operation is getting more efficient, covering how you decide, how fast work moves, how quality trends, and where the friction is.

Is the operation getting more efficient? This tab measures the process rather than the pages: how often you approve what Scout proposes, how long each stage takes, how draft quality is trending, and where effort and failures pile up. Every figure is for the report's window and compared with the period before.

Operations Decisions, speed, quality and friction, each with its sample size.

Decisions

Three rates, each with its definition beside it and the sample it was measured on, for example "Across 14 drafts".

  • Opportunity approval rate. Of the topics Scout proposed, the share you moved forward.
  • First-pass approval rate. Of the drafts you reviewed, the share approved without being sent back.
  • Revisions per piece. How many rounds a draft went through before approval.

Before anything has been decided, the section says "Nothing decided yet."

Speed

How long each hand-off takes:

  • Opportunity to approved outline. From moving a topic forward to approving its outline.
  • Approved outline to draft. How long Scout takes to produce the first draft.
  • Editor time (estimate). How much of a person's time the review took.
  • Review sessions. How many separate sittings a review needed.

Editor time carries a note you should take at face value: "Editor time is an estimate, not a measurement." Scout infers it from the timestamps of the actions people took and the changes they made. It cannot see a tab left open, a reading pass with no edits, or a discussion elsewhere. "Read it as a trend, never as an hours figure."

Quality

The average Scout quality score of drafts, per week. A rising line means drafts arrive closer to approval; a falling one is worth looking into on the Playbook, since the score is measured against your rules.

Where the friction is

Two views of where the work goes:

  • Most failed categories. Which playbook categories drafts fail most often. A category that keeps failing is either a rule Scout has not learned yet or a rule that needs rewording.
  • Effort by stage. Actions taken and estimated minutes per stage, so you can see whether time goes into outlines, drafts or flags. The estimate uses the same method as editor time; the tooltip explains it.

The empty state

Until a piece has been through review, the tab says "The operation has not started yet." and tells you what starts it: approve an opportunity and take a piece through review, and the page begins reporting how long each stage takes and where the effort goes.

Related

Reports overview for growth; Content performance for the pages themselves. The Activity page shows the same work as it happens.