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Key concepts
The dozen ideas Audience is built on, each in a paragraph, with a link to the page that covers it in depth.
Audience uses a small vocabulary consistently. These are the ideas you will meet on every screen, in the order you tend to meet them. The glossary has the shorter, alphabetical version.
Workspace
A workspace is one company's space: its site, its profile, its playbook, its queue, its people. Every address in Audience starts with the workspace. You can belong to several and switch between them from the sidebar. See Workspace and members.
Site
The website Scout reads and measures. You give it in the first setup step, and everything else follows from it: the crawl, the search data, the competitors, the questions asked of AI assistants. A workspace has one site. See Your website.
Company profile
What Scout believes about your business: a summary, your positioning, your market, your products and audiences, the topics you own, and the claims it should never make. Scout writes it from your website; you can edit any field. Every topic is judged against it, so the profile is where a wrong kind of queue is fixed. See Your company profile.
Direction
The one part of the profile a person states rather than Scout infers: what you are focusing on and what you are moving away from. It outranks anything Scout read on your website, because a website says what you sold last year. Setting it re-judges every open topic. See Direction.
Playbook
The rules Scout writes to, grouped by category, each with a severity and a history of its wording. Every draft is graded against them. Rules come from a standard editorial rubric, from documents you upload, and from patterns Scout notices in your edits and proposes back to you. See Rules.
Opportunity
A topic Scout thinks is worth writing about, with a score, a proposed title, an angle, the keywords it groups, the signal that found it and the reasoning behind all of it. Opportunities sit in a queue ordered by score, waiting for a decision. See Reading the queue.
Score
A number out of 100 built from eight components: fit with your business, what your own search data says, how many people search, whether you can rank, what competitors own, whether it collides with your pages, where demand is heading, and outcome and AI visibility. Each component explains itself, and one Scout could not measure says so rather than counting as zero. See The score.
Guardrails
Four thresholds a topic must clear to reach the queue: minimum search volume, maximum keyword difficulty, minimum score, and minimum fit with the business. Each is checked and reported on its own. See Guardrails and flagged topics.
Flagged
A topic that failed a guardrail. It is kept, not deleted: out of the queue and out of the bin, with the failure and the numbers attached. You can put it in the queue anyway with Do it anyway. See Guardrails and flagged topics.
Content item
An approved opportunity being carried through production. It moves through research, outline review, drafting, draft review and approval. Three of those stages wait on a person, and the pipeline says which. See The pipeline.
Versions
Nothing is overwritten. Every outline and every draft is a version, marked as written by Scout or by the person who edited it, with a summary of what changed. One version is marked approved. See Versions and approval.
Review
Scout's reading of its own draft: a quality score out of 100, a routing of Ready for review, Needs revision or Blocked, and a list of findings. Findings are decided one at a time. Dismissing one with a reason teaches Scout to stop raising it. See Draft review.
Prompt panel
The set of questions your buyers ask AI assistants, which Scout asks every day and reads for whether you came up, where, and how you were described. You choose the questions and confirm the panel; nothing is asked or paid for until you do. See Build your prompt panel.
Insights
Patterns Scout finds in your own numbers once there is enough published work to compare: cohorts that convert better, pages losing ground, stages that keep costing time. Each comes with its evidence and a recommended next step, and you accept or dismiss it. See Reports overview.
Activity
Everything Scout is doing and has done, in the open: every run, every agent call, how long it took and what it consulted. The sidebar shows a live indicator whenever Scout is working, and the Activity page has the full record. See Activity.