# What runs when

> Everything Scout does on its own and on what schedule, the one cadence you control, and the actions that never happen without a person pressing a button.

Audience works while you are not looking at it. Most of what Scout does happens on a schedule: syncing your search data overnight, re-scoring the queue, asking the AI visibility panel each morning, proposing rules once a week. This page lists all of it, so nothing that appears on Home or in Activity is a surprise.

## On a schedule

| When               | What Scout does                                                                                                                              | Why it matters                                                                                                                                                                      |
| ------------------ | -------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Every night        | Syncs the latest Search Console data, then Analytics if it is connected.                                                                     | Search figures always run two to three days behind, whatever tool reads them.                                                                                                       |
| Every night        | Re-scores every open opportunity against the fresh search data.                                                                              | A flagged topic whose demand climbed above the minimum clears its guardrail and returns to the queue on its own. Scores on open topics refresh daily whatever your rebuild cadence. |
| On your cadence    | Rebuilds the opportunity queue: reads the market again, regroups keywords into articles, and judges each group against your company profile. | The expensive path, and the one that finds new topics. See below.                                                                                                                   |
| Weekly             | Refreshes keyword demand and live rankings for topics that are open or in progress.                                                          | Scoped to active work, so a workspace with nothing shortlisted costs nothing here.                                                                                                  |
| Daily              | Takes a performance snapshot of every page Scout published.                                                                                  | Feeds Content performance and the single-page reports.                                                                                                                              |
| Every morning      | Asks the confirmed AI visibility panel, for workspaces that have one.                                                                        | The recurring spend the panel screen warns about. See [Costs and cadence](/ai-visibility/costs-and-cadence).                                                                        |
| Weekly             | Reads the pages assistants cited, to see whether they list you.                                                                              | Turns "cited a roundup" into "a roundup to earn a place on" or "a placement to improve".                                                                                            |
| Weekly             | Proposes learned playbook rules from the last two months of your edits.                                                                      | Why the Learned tab fills weekly, not daily. See [Learned rules](/playbook/learned-rules).                                                                                          |
| Weekly             | Looks for patterns across your published work and writes them up as insights.                                                                | "What Scout has noticed" on Reports.                                                                                                                                                |
| Weekly and monthly | Writes the report narrative for the week and the month just finished.                                                                        | The summary card at the top of the Reports overview.                                                                                                                                |
| Every few minutes  | Checks for runs that stopped without finishing and closes them.                                                                              | Why a failed run never sits as "running" forever. See [Activity](/automation/activity).                                                                                             |

## The one cadence you control

The rebuild is the only scheduled job with a setting, because it is the one that costs. In Workspace settings, **Rebuild opportunities** offers: **Every day**, **Every three days**, **Every week**, **Every two weeks**, or **Only when I ask**. The help text beside it is the whole trade-off:

> A full rebuild reads the market again, so more often costs more. Scores on open opportunities refresh daily either way, and you can always research a topic on demand.

Weekly is the default and suits most teams. Choose **Only when I ask** if you would rather trigger rebuilds yourself and rely on [Research a topic](/opportunities/research-a-topic) between them. See [Workspace and members](/settings/workspace-and-members) for where the setting lives.

## Nothing that spends money happens on arrival

Opening a page never costs anything. Every action that spends is a button a person presses:

- **Research a topic** and its variants on the AI visibility screens.
- **Suggest questions**, **Run now** and **Measure it now** on AI visibility.
- **Re-read my site** on the Playbook.
- **Move forward** on an opportunity, which starts research and drafting.
- **Approve outline & start drafting** and **Write it again** on the outline.
- **Retry** on a failed run.

And nothing happens optimistically. When you approve, reject, accept or dismiss, the screen waits for the server to confirm before it shows the change.

## While Scout works

Screens that have something in flight poll themselves and stop when it settles: Home and Opportunities every few seconds while a scan runs, an article's record while Scout is drafting, the setup screen throughout the build. You can leave any of them. The sidebar indicator shows **Scout is working** wherever you are, and [Activity](/automation/activity) shows every run and every agent call as it happens.
