# Where you stand

> How to read the AI visibility scorecard, from the share of questions you appear in to average tone and position, and what changes once two weeks of readings exist.

**Where you stand** is the scorecard at the top of the AI visibility Overview. It condenses every answer on your panel into a handful of numbers, and each one carries a note about what it can honestly claim.

![The scorecard: questions you appear in, share of voice, tone, position and runs](/docs/screens/ai-visibility-overview.png)
_Each assistant gets its own tile, so a bad week on one does not hide inside an average._

## The numbers

| Metric                      | What it says                                                                                                                                                                                                                |
| --------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Questions you appear in** | "1 of 50", with the percentage underneath. How many of your panel's questions the latest answers named you in.                                                                                                              |
| **Panel share of voice**    | Across all the answers to your questions, the share of mentions that were you rather than the other companies named. Counted only across your own questions, so a brand outside your category cannot crowd the denominator. |
| **Average tone**            | How you were described, from −100 to 100. Blank when the run did not score tone. An unassessed brand is not a neutral one, and Audience never fills the gap with a zero.                                                    |
| **Average position**        | Where you sat inside the answers that named you. **Not placed** when no answer named you. A place in the answer, not a search rank.                                                                                         |
| **Runs**                    | How many times the panel has been asked, and by which assistant most recently. Each run is one sample of a system that does not repeat itself exactly, not a census.                                                        |

## One tile per assistant

Above the row of numbers, each assistant Scout asked has its own tile: the share of questions it named you in, and how many. For Ringing (demo) that might read Gemini 25%, ChatGPT 33%, Perplexity 33%, and it is normal for them to disagree. The assistants read different pages and reason differently, and the tiles are there so you can see which one is the problem.

A tile lets you **ask one assistant again** without re-running the others, when one reading looks like an outlier and you want a second sample before you act. It is a spend, so it is a button.

If an assistant refused a run, its tile keeps the last good reading and says the latest attempt failed, rather than showing zero.

## The trend

Under the scorecard sits a line. For the first fortnight it is a per-run sparkline: every run is a point, and the caption says how many runs there have been and how far the share has moved since the first. Once two distinct weeks of readings exist, the line becomes a weekly trend, pooling each week's answers per assistant so a single odd morning cannot swing it.

Read the trend, not the latest point. That is the whole reason the panel runs every morning rather than once a week: a single reading carries real variance, and four readings a month cannot separate a genuine change in visibility from the model phrasing itself differently.

## What to do with it

The scorecard tells you how you are doing. The section beneath it, [This week's moves](/ai-visibility/this-weeks-moves), tells you what to do. For the full list of questions, who was named instead of you, and what the answers were built from, use the [Questions, Sources and Market tabs](/ai-visibility/questions-sources-and-market).